Tag: sentiment analysis

What they say about me….

Not knowing what people are saying about your company on the internet and social media can be a competitive ‘disadvantage’. You will certainly have read comments on social networks or newspaper articles about your company and wondered: does everyone think like that? What else do they say about my company? Marco, an innovation manager in…
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July 6, 2021 0

Luca vs Boycotters. How web monitoring made the attack ineffective

This is the story of Luca (not his real name) and how he managed to stop a competitor from boycotting his company. Luca is a passionate professional who carries out his work with an innovative spirit and an eye for innovation. After working in the personal care sector, Luca became marketing director of a food…
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June 14, 2021 0